About
“Coaching with empathy, where confidence grows, dreams take shape, and connection creates community one ripple at a time.”
I’m Sarah Freeman (she/her), a certified NCCP swim coach, CPCC and PCC life coach, and the founder of Sarah Freeman Coaching.
Whether I’m on deck coaching a swim clinic, guiding personal 1:1 coaching, or leading the all-gender Fearless Warriors Swim Squad, my approach is rooted in community, connection, and confidence.
Outside of coaching, I am the Executive Director of the Bow Valley Chamber of Commerce and volunteer as one of the Board of Directors for YWCA Banff.
I’m also a competitive swimmer, both in the pool and open water, and a proud stepmom to amazing girls who inspire me to lead with heart and intention.
Swim It Forward
For years, I’ve searched for a way to build something bigger than myself through coaching. That dream has come to life in Swim It Forward—an initiative woven into every part of Sarah Freeman Coaching. A portion of all coaching proceeds supports a young woman each year (aged 18–30) who has faced adversity and is ready to chase a dream connected to water.
This work is about more than swimming. It’s about showing up—for ourselves, and for each other. It’s about chasing your dreams, even if you’re not sure how they’ll unfold. Because there’s power in the trying. And there’s strength in the ripple effect.
“Tenacity is more than endurance, it is endurance combined with the absolute certainty that what we are looking for is going to come to life by owning our voice & soul.”
— SARAH FREEMAN
Full Land Acknowledgement
At Sarah Freeman Coaching, we recognize that the waters we swim in and the lands we gather on are part of Treaty 7 territory. This area has been the traditional land of the Stoney Nakoda, Blackfoot Confederacy (including the Siksika, Piikani, and Kainai Nations), and the Tsuut’ina Nation. We also acknowledge the Métis Nation of Alberta, Region 3, whose footsteps have shaped and continue to shape this land.
As we engage in the practice of swimming, we honor the deep connection between water and land. The rivers, lakes, and waters that flow through the Bow Valley are the lifeblood of this land, carrying with them the stories of the Indigenous peoples who have cared for them since time immemorial. Water is not just a place of recreation but a vital resource that connects us to the earth, to each other, and to the generations who came before.
Through our swim coaching, we are committed to fostering respect and stewardship for the waters and lands we are privileged to use, remembering that they are sacred and inseparable from the heritage and well-being of all who live here.