Sarah Freeman Coaching
Coaching with empathy, where people grow in confidence and reconnect with themselves, and ripple outward into their lives.
Sarah Freeman (she/her)
I’ve always been drawn to water, not just as a place to train or perform, but as a place to return to myself.
In the water, things soften. The noise quiets. You can’t force your way through it, you have to listen, adjust, and trust what you feel. Over time, I realized this wasn’t just about swimming. It was about how I was learning to move through life.
I work with women in and around pool/open water swimming, helping them reconnect to their bodies, their breath, and their own sense of trust. Some arrive wanting strength or endurance. Others arrive looking for something harder to name. Most discover it’s not about becoming more, it’s about remembering what’s already there.
I am an NCCP-certified swim coach and a PCC and CPCC-certified coach, as well as a Level 2 Reiki practitioner, bringing together technical training, coaching expertise, and intuitive awareness in my work.
I am also an endurance swim athlete, and I continue to train and spend time in open water myself.
Outside of the water, I serve as an Executive Director in the Bow Valley nonprofit sector and sit on the board of the YWCA Banff, roles that continue to shape my understanding of leadership, community, and care.
Life is full and grounded, I’m a wife, a stepmum, a daughter, and a dog mum to my white lab, Chloe.
My work lives at the intersection of endurance, leadership, and intuition. I believe the water reflects us back to ourselves, honestly, quietly, sometimes uncomfortably, but always truthfully.
And when we learn to stay with it, something shifts.
Fear becomes information. Resistance becomes awareness. And movement becomes less about pushing forward and more about allowing what is already in motion to hold us like water.
Because we are all mostly made of water.
This is where I begin with every woman I work with: not fixing, not forcing, but returning to the natural intelligence already within them, and letting the water help bring it forward.
Swim It Forward
For years, I’ve searched for a way to build something bigger than myself through coaching. That dream has come to life in Swim It Forward—an initiative woven into every part of Sarah Freeman Coaching. A portion of all coaching proceeds supports a young woman each year (aged 18–30) who has faced adversity and is ready to chase a dream connected to water.
This work is about more than swimming. It’s about showing up—for ourselves, and for each other. It’s about chasing your dreams, even if you’re not sure how they’ll unfold. Because there’s power in the trying. And there’s strength in the ripple effect.
“Tenacity is more than endurance, it is endurance combined with the absolute certainty that what we are looking for is going to come to life by owning our voice & soul.”
— SARAH FREEMAN
Full Land Acknowledgement
At Sarah Freeman Coaching, we recognize that the waters we swim in and the lands we gather on are part of Treaty 7 territory. This area has been the traditional land of the Stoney Nakoda, Blackfoot Confederacy (including the Siksika, Piikani, and Kainai Nations), and the Tsuut’ina Nation. We also acknowledge the Métis Nation of Alberta, Region 3, whose footsteps have shaped and continue to shape this land.
As we engage in the practice of swimming, we honor the deep connection between water and land. The rivers, lakes, and waters that flow through the Bow Valley are the lifeblood of this land, carrying with them the stories of the Indigenous peoples who have cared for them since time immemorial. Water is not just a place of recreation but a vital resource that connects us to the earth, to each other, and to the generations who came before.
Through our swim coaching, we are committed to fostering respect and stewardship for the waters and lands we are privileged to use, remembering that they are sacred and inseparable from the heritage and well-being of all who live here.